A blog about marketing, data, analytics, and automation with some occasional side topics related to technology and privacy.
In this article, you will learn the caveats of the built-in GA4 Enhanced Measurement Events and how to enhance them.
In this article, you will learn about the intricacies and considerations to think about when structuring your GA4 account.
In this article, you will be guided through a 15-minute GA4 audit to check and tweak some settings in your GA4 Property and Data Stream configuration to make the most of GA4.
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